As we compiled this whitepaper, we wanted to make sure you have all the knowledge and tools in your arsenal to be successful this year. We are in a unique circumstance compared to last year, which requires a careful look at how we can take what we learned and what happened in 2020 and apply it to 2021.

Within this whitepaper, we provide an overview of some major trends in the past year and what to be on the look out for in 2021, including:

• The impact of COVID-19 on retail stores and e-commerce
• Technology and innovations in response to the pandemic
• Changes in marketing channels, including social, search and content marketing
• Digital display changes and contextual advertising
• Why empathy is the #1 innovation to adopt

And much more.