Why Partner with AL.com Sports
AL.com is the number one place for Alabama and Auburn sports content.
Throughout 2020, AL.com readers consumed more than 30 million pages of sports content. Through our team-focused social media channels, Crimson Tide on AL.com and Auburn Tigers on AL.com, fans were hungry for content, taking in more than 19.8 million video views during college football season.
Align your brand with the biggest sports teams in the state while promoting your message alongside our exclusive content and coverage across AL.com, Facebook, YouTube, and more.
REQUEST SPONSORSHIP INFORMATION
ANALYSIS
SEC INSIDER
AL.com’s weekly series that goes inside the hottest topic each week of college football season with former players and sports analyst breaking down what fans are talking about.
HEAD2HEAD
Be the exclusive sponsor of Head2Head, AL.com’s weekly series with AL.com sports analysts and former UA and AU players breaking down each week’s match-up and weighing in on which team has the edge.
TOUCHBACK
Sponsor AL.com’s Facebook Live show Touchback. This program airs twice a week per team throughout the college football season with Monday’s episode reflecting on the previous weekend and Thursday’s show looking ahead.
NFL DRAFT PREVIEW
NFL Draft Preview will feature a former Auburn and Alabama player sharing details and insight on their former teammates entering the NFL draft. 20 total videos
FIRST DOWN SOUTH
Featuring the top two sports reporters in the SEC as they uncover and discuss the latest sports news.
In Fall 2020, First Down South received 174.3K Video Views across Auburn Tigers on AL.com and Alabama Crimson Tide on AL.com’s Facebook and YouTube pages.
SEASONAL COVERAGE
PRESS-CONFERENCES
Own all press conferences for Alabama’s Nick Saban and/or Auburn’s Gus Malzahn throughout the regular season, as well as all recruiting and signing coverage, including both Early Signing Day and National Signing Day.
GAME DAY HIGHLIGHTS
Be the exclusive sponsor of AL.com’s regular season coverage of all things game day for the Auburn Tigers and Alabama Crimson Tide. Videos include post game celebrations and game highlights.
HYPE TRAILERS
PRE-SEASON - SOLD
Sponsor AL.com’s preseason coverage for Auburn University & The University of Alabama Football.
SIGNING & RECRUITING
Be the sponsor of AL.com’s Recruiting and Signing Day videos covering the 2021 recruiting class. This includes both Early Signing Day and National Signing Day.
SEC MEDIA DAYS - SOLD
Own AL.com’s video coverage of SEC Media Days 2020 in Atlanta. This sponsorship includes videos from the floor, Auburn, Alabama and related SEC press conferences, as well as season predictions at the end of the week. 30+ video
BOWL GAMES | PLAYOFFS
FEATURES
TOP 10: NICK SABAN - SOLD
Be the exclusive sponsor of AL.com Sports’ 10-part series, highlighting the key moments that make Nick Saban the greatest college football coach of all time on and off the field.
SPORTS DOCUMENTARIES
Join fans as they go behind-the-scenes with exclusive interviews and features to explore the most interesting figures affecting the game. 4 videos estimated
IRON BOWL
Be the sponsor of AL.com’s Iron Bowl 3-part series, reliving past years and shedding light on the historical relevance of the biggest game of the year for the state of Alabama.
ROAD TO THE PROS - SOLD
Road to the Pros is a 4-part series, following key Alabama and Auburn players as they prepare for the NFL and experience the NFL Draft.
- Previously Featured Players:
Henry Ruggs III, Marlon Davidson, Kerryon Johnson, Irv Smith Jr., Rashaan Evans, Deshaun Davis, Deionte Thompson
HS PLAYERS TO WATCH
COLLEGE FOOTBALL PREVIEW
Get in the hands of football fans across your area with this annual special section. This is the most anticipated newspaper of the year for fans who want to collect and display this section in their homes.
Deadline: August 18, 2021 | Publishes: August 29,2021
BIRMINGHAM
Birmingham Overtime Package
Full Page Ad in Preview Section
+ 333,000 Display Ads on AL.com
$3,000 (print only $1,200)
Birmingham Halftime Package
Half Page Ad in Preview Section
+ 200,000 Display Ads on AL.com
$1,750 (print only $660)
Birmingham Kickoff Package
Full Color Front Page Strip Ad and Back Cover
$1,700*
(*only one position available)
HUNTSVILLE
Huntsville Overtime Package
Full Page Ad in Preview Section
+ 265,000 Display Ads on AL.com
$2,190 (print only $720)
Huntsville Halftime Package
Half Page Ad in Preview Section
+ 200,000 Display Ads on AL.com
$1,575 (print only $450)
Huntsville Kickoff Package
Full Color Front Page Strip Ad and Back Cover
$1,020*
(*only one position available)
MOBILE
Mobile Overtime Package
Full Page Ad in Preview Section
+ 333,000 Display Ads on AL.com
$2,700 (print only $840)
Mobile Halftime Package
Half Page Ad in Preview Section
+ 200,000 Display Ads on AL.com
$1,650 (print only $540)
Mobile Kickoff Package
Full Color Front Page Strip Ad and Back Cover
$1,240*
(*only one position available)
IRON BOWL SPECIAL SECTION
Iron Bowl Special Section
Deadline: November 11
The Birmingham News
Full Page Color Ad in Special Section + 200,000 Display Ads on AL.com: $3,280
Huntsville Times
Full Page Color Ad in Special Section + 150,000 Display Ads on AL.com: $2,192
Mobile Press-Register
Full Page Color Ad in Special Section + 150,000 Display Ads on AL.com: $2,688
Publishes: Nov. 25, 2021 | Ad Deadline: Nov. 11, 2021
Enjoy examples of our AL.com Sports Coverage:
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