Practices that depend upon the traditional approaches to marketing through lunch-and-learn networking and word-of-mouth advertising are missing out on the full marketing potential at their fingertips. Instead, a direct-to-consumer approach is needed to help prospective patients select specific providers when they’re given the option to do so. 

Our latest healthcare marketing white paper covers topics such as:

• The four stages of brand acquisition
• How and why effective branding is critical to referrals
• The role of “affective commitment”
• The importance of expertise-based thought leadership
• What causes patients to decide against a referral

And much more.