74% of college students are considered nontraditional.
Are you calling out this audience in your enrollment marketing strategy?
The National Center for Education Statistics defines nontraditional students as those who are 25+ years old and meet at least one of the following criteria:
Attends college part-time
Financially independent for financial aid purposes
Has children or dependents other than spouse
Is a single parent
Has a GED rather than a high school diploma
12 years older on average
More likely to be female
(61% vs. 53%)
Often parents of children younger than 18
(51% are parents)
Nearly twice as likely to be living with low incomes (66% vs 36%)
More than twice as likely to be enrolled part-time (44% vs 19%)
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Sara Dyer
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Sara Dyer2018-08-02 19:51:102019-12-04 16:14:46Gen Z Education Trends
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Sara Dyer
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Sara Dyer2018-06-13 21:05:142019-12-04 16:16:57Marketing to Gen Z & Their Gen X Parents
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Claudia Watkins
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Claudia Watkins2016-09-27 17:05:232016-09-27 17:05:23A First-Hand Account of the College Decision Making Process
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