There are 214,000 high school students in Alabama.*
47%
of High School Graduates are expected to attend Alabama institutions.**
When Students Begin to Research College***
Many students and parents start researching post-secondary education options by the time they enter high school and that’s when colleges, universities and vocational schools need to start marketing to capture their attention.
Schools who actively court students and parents at an early stage have more success converting inquirers into enrolled students.
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Sara Dyer
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Sara Dyer2018-08-02 19:51:102019-12-04 16:14:46Gen Z Education Trends
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Sara Dyer
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Sara Dyer2018-06-13 21:05:142019-12-04 16:16:57Marketing to Gen Z & Their Gen X Parents
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Claudia Watkins
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Claudia Watkins2016-09-27 17:05:232016-09-27 17:05:23A First-Hand Account of the College Decision Making ProcessSources:
*Student Profile, 2018-2018 Enrollment by Grade – Alabama Department of Education
**2018 Profiles – Alabama Department of Higher Education
***Recruiting The Digital Native, Actionable Insights from Our 2019 Student Communication Preferences Survey, EAB Enrollment Services
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