As the Holiday Season quickly approaches, it’s time for marketers to start thinking about best ways to capture their consumers.
But who do you target and how do you reach your audience?
This makes the difference between a successful holiday strategy and one that falls flat.
Health & Wellness
As the holiday season nears, we start thinking about getting our health on track for the new year. In a 2017 survey of nearly 6,400 fitness clubs in the US, the International Health, Racquet & Sportsclub Association found that 10.8% of all gym membership sales in 2016 took place in January, proportionally more than any other month that year.
Retail
A new Deloitte survey reports that most holiday shoppers will start shopping before Thanksgiving, making October the perfect time for retailers to get their holiday marketing plans in order.
The holidays are fast approaching – we can help you make the most of the season!
Home Furnishings
For home furnishings and boutique owners, the holidays aren’t just about attracting gift buyers. The big win is grabbing creating demand by enticing homeowners to spruce up their homes to get ready for guests during the holiday season. Who doesn’t want the “perfect” holiday moments to share with friends and family? Homeowners are already in a spending mood and very likely to spend money on themselves if you give them a reason to do so:
Home Improvement
Everyone wants their home in tip-top shape to impress friends and family at the holidays. And, home improvement projects are often top-of-mind leading up to the holiday season. Contractors, remodelers and service companies should make sure to be there when and where homeowners are looking for help with home projects.