Next Chapter
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The Next Chapter
Books-A-Million and AL.com joined forces to host this celebration of the publication of Harper Lee’s “Go Set a Watchman” – one of America’s most significant literary events in decades. The event reached to the far corners of Alabama, and engaged some of the most renowned authors, poets, and entrepreneurs from around the state. This campaign included a strong combination of digital and print display ads, email newsletters, and a custom built micro-site.
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