Let’s talk social media in 2019. The average U.S. 18+ adult spends an average of 45 minutes daily on social media. We scroll and scroll every day to check up on on our neighbor’s dog, the restaurant down the street, our favorite celebrities and bloggers, and we might even end up purchasing something from that scarily well-targeted Instagram ad. We know having social media marketing as part of your marketing mix is crucial, but what’s up with these social media “stories” gaining more and more popularity by day? Read more
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