Posts

branding

Measuring the Immeasurable: Brand Awareness

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The musical Rent asks a difficult question: How do you measure a year? In daylight, in sunsets, in midnights, in cups of coffee? Measuring brand awareness is equally as difficult as measuring a year.

Our company is constantly interacting with people through our online, print & video content. We know how to engage to niche and large audiences across the state, and it all starts with brand awareness.

Below, we’ll look at why brand awareness matters, the flaws in popular measurement methods, and how to measure the immeasurable.

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branding

eBook: Building Your Company Brand

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What is your brand? Your company projects an impression to your audience, whether you are aware of it or not. Your company brand is the perception potential job candidates hold for your company as an employer and should include three main components: your company’s culture, mission and values.

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blogging

How to Blog with Ease and Confidence

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So you’ve been given the task of blogging for your company. Yay you! As if you didn’t have one million other things vying for your time each day. You know you need to be producing blog posts every week or every other week, so now you’re wondering how you could possibly come up with that much meaningful content, which you know is critical for many reasons.

The good news is, with just a little bit of advanced planning, and some of these good tips and hints below, you can create and maintain a blog of which your company will be proud: Read more