Marketing in the Moment and on the Move

Mobile marketing is the most accessible type of marketing in the world today, with consumers spending more and more time on their smartphones and tablets.  65 percent of digital time in the U.S. is spent on mobile devices rather than desktop, up from 53 percent in 2013.This means you can get your message to customers when and where they need it most. A BI Intelligence report predicts that mobile commerce will grow from 20.6% in 2016 to 45% in just the next four years. The trick with mobile marketing is that it is time and location sensitive. Unlike traditional marketing channels, this means you can connect with customers during specific moments in real time. By capitalizing on this, you can tailor advertising to where and when your customers are most likely to respond.

Read more