According to a recent US Census Bureau study, millennials in the United States are now the nation’s largest living generation, overtaking Baby Boomers, and are set to surpass the 79 million mark by 2050.

What does this mean for you as an employer? Over the next several years as your business grows and changes, you’ll be tasked with hiring new employees, and most likely, those new employees will be (gasp!) millennials. Finding great employees is hard enough, but when you’re not confident in how to attract great employees that are also millennials, it makes the task even more tough. Tough, but not impossible, as long as you understand how the millennial employee brain works; empathizing with what’s important to them, recognizing what motivates them to apply, being in the places they look for jobs, and knowing what keeps them coming back to work every day. Read more