As my wife was leisurely surfing the web one evening she discovered some vintage coffee mugs almost identical to the design used by her family when she was a little girl. She was thrilled and immediately pulled out her card to purchase these sentimental mugs that sang of yesteryear. But when she reached the purchase page of Shop’s website, something wasn’t right. She didn’t feel comfortable making the payment. Something stirred up feelings of unease, and her gut feeling about this checkout was right. This ecommerce site wasn’t secure.

Would you walk into this store?

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