Social media is one of the most powerful ways to market in today’s business world. While platforms innovate and evolve constantly, with the right approach you can turn them into opportunities to build brand awareness, identify prospects, turn them into customers, and— ultimately—boost your bottom line. Read more
Social media plays a key role in any smart marketing strategy today. It can help you generate leads, reinforce customer loyalty, increase revenue and reach a broader audience. How broad? Nearly 70% of all Americans now use social media. It’s even more popular with younger Americans: 90% of people between 18 and 29 use social media, and 77% of those between 30 and 49 do. In fact, Gen Xers (ages 37 — 52) spend up to six hours and 58 minutes per week on social media, 10 percent more than the coveted Millennial market. Read more
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