Kirkland’s Pest Control
Digital Display, SEM
Digital Display and SEM
Digital Display
The digital awareness campaign starts with sending the Kirkland’s Pest Control message to a strategically designed target audience of home owners and business decision makers. These users are targeted with display ads on AL.com.
To define our homeowner and business decision maker audience, we take into account:
CPC (cost per click) display ads were served through a partnership with Google. Google serves these ads based off searches in their search engine. These ads are strategically placed by Google for optimum performance to users searching for what Kirkland’s Pest Control has to offer.
Geotargeting was also used to serve ads while people were in the areas that Kirkland’s Pest Control services.
Search Engine Marketing
Alabama Media Group launched a search engine marketing campaign across the top search engines: Google, Bing, and Yahoo!, within radius of Huntsville AL, Scottsboro AL, & Fayetteville TN. When users make relative searches for pest control or other services Kirkland’s offers in these areas, they are served a Kirkland’s Pest Control SEM ad.
Alabama Media Group closely tracked performance indicators and optimized the campaign accordingly through ad copy and bidding adjustments.
Results
Alabama Media Group helped Kirkland’s Pest Control increase brand recognition and grow its business through ongoing campaign management and optimization.
The holistic marketing solutions resulted in:
Building partners for life
Client Testimonial
“Alabama Media Group has been a constant pleasure to work with. Not only did they increase our bottom line, but did so with the upmost diligence and passion. Their ability to dig deep into our audience and help us understand them is rival to no other marketing partner we have worked with.”
Lorie Hale | Corporate Office Manager, Kirkland’s Pest Control
Account Manager Testimonial
“I love working with Kirkland’s Pest Control. This has been a client we are able to show an immediate return with as to phone calls leading to quotes. It is incredibly satisfying to monitor the calls and listen to their business grow. Kirkland’s Pest Control has been open to testing new ideas and are valuable partners. We look forward to many more years of future growth.”
James Smart | Account Manager
Discover how our digital expertise can help propel your business forward.