CASE STUDY:
KEY CAMPAIGN OBJECTIVES
Attract potential new patients within the community while retaining current patients
Increase brand awareness for the group’s various specialties
Be a top option for users who are actively searching for a provider of services offered by the group
SOLUTIONS
Video Advertising
SEM
Social Media
Digital Display
Video Advertising
To support the objective of increasing brand awareness, video advertising was used to visually present the group’s message. These short video segments were placed on YouTube TrueView and targeted people who had engaged with similar content on the platform.
Social Media Marketing
AMG conducted a Facebook campaign targeting potential patients on Facebook.
SEM
AMG launched a search engine marketing campaign across the top search engines: Google, Bing, and Yahoo! to increase visibility in search results as users actively seek out the group’s offerings.
AMG tracked performance indicators such as goal completions, session duration and overall quality of site traffic and optimized the campaign accordingly.
Digital Display
In order to create awareness for the group and its services, a targeted online display advertising campaign was deployed on AL.com.
RESULTS
The orthopedic group’s message saw 3,285 hours of total exposure on AL.com (with a .15% response rate) – equal to more than 136 full days of viewability to the target audience.
Combined, campaigns for various specialties served more than 141,000 impressions to users searching for orthopedic services, doctors, and procedures. These served impressions resulted in 8,893 website visits from lower-funnel searchers, and 305 direct phone calls!
Social drove large volumes of site traffic, as the campaigns are the number one website traffic source. Overall, the Facebook campaign delivered nearly 2 million impressions, 41,000 clicks and a 2.2% CTR.
YouTube Trueview ads generated 2,416 hours of view time (more than 100 days), 659,500 impressions, 919 clicks and .14% CTR.
Discover how our digital expertise can help propel your business forward.
