Inline Lighting and Electric Supply
Live-stream Video Sponsorship: RRM Roadblock, Digital Display, Pre-Video Sponsor Title
Henry Ruggs’ commitment to Alabama garnered more than 115,000 views on YouTube and another 415,000 on Facebook.
Case Study:
Inline Lighting and Electric Supply
Inline Lighting and Electric Supply Company, founded in 1998 with one Huntsville location, strives to be the best lighting source for commercial and residential customers. The company has since grown to serve the entire state of Alabama with locations in Cullman, Jasper, Birmingham, Pelham, Gadsden, Albertville, Trussville, Montgomery, and Auburn.
With both a consumer and business customer base, Inline Lighting and Electric Supply Company needed to make a big impact on a statewide audience.
Alabama Media Group was challenged with finding a unique way to put Inline Lighting and Electric Supply at the top of every Alabamian’s mind.What could reach such a large audience? Football.
Inline saw such great success from their exclusive sponsorship of Signing Day 2016, they knew they had to sponsor Signing Day 2017.
The targeted sports audience provided the ability to reach both Inline Lighting and Electric Supply Company’s commercial and residential customers.
For Signing Day 2017, AL.com provided live-stream coverage, highlighting each University of Alabama and Auburn University signee along with live analysis of news and rankings as well as exclusive videos featuring top recruits. The videos were shared on Facebook, YouTube, and AL.com. Sponsored by Inline Lighting and Electric Supply Company, AL.com’s live stream ran for eight hours and brought in over 100,000 viewers on YouTube and Facebook.
Click image above to view AL.com Signing Day coverage
Signing Day has grown in coverage and popularity throughout the country, especially in Alabama. AL.com leads the state in providing in-depth, football news year-around.
The Signing Day broadcast featured two top recruits announcing their commitments exclusively on AL.com, with videos debuting simultaneously online and at ceremonies at the recruits’ high schools. Henry Ruggs’ commitment to Alabama garnered more than 115,000 views on YouTube and another 415,000 on Facebook. The wallpaper on AL.com and AL.com/sports delivered 799,816 impressions (in 24 hours!) In just 1,884 hours this campaign had 1,886 clicks and a click through rate of .24% (Most campaigns average just .07%!)
Alabama Media Group’s Signing Day Sponsor package included the 3 main components necessary for a successful branding campaign: frequency, consistency, and simplicity. This ensured the target audience will see a message enough to notice, that it’s steady enough to recognize, and simple enough to remember – each component working together to achieve Inline Lighting and Electric Supply’s goal of statewide awareness.
Results
Relationships Matter
Building partners for life
Client Testimonial
“We have seen such a positive response from the Signing Day Sponsorship! I have gotten calls and emails from all over the state.”
Lauren Collins | Marketing Director, Inline Lighting & Electric Supply
Account Manager Testimonial
“Building off the excitement of Alabama’s National Championship, the Auburn – Alabama rivalry, and knowing AL.com’s sports audience, we knew this was a perfect opportunity for Inline Lighting and Electric Supply to make a huge, statewide impact.”
Nastacia Bove | Account Manager
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