Sain Engineering
Display, Sponsored Content, SEM
406,000 monthly, digital display ads shown to niche targets
Case Study:
Sain Engineering
Sain Engineering Associates, Inc. (SEA) is a consulting engineering firm, specializing in facility energy efficiency based in Birmingham, Alabama. SEA helps clientele worldwide to conserve energy, reduce costs, and manage resources.
Problem 1:
While SEA was highly respected in the government sector, most of their business came from governmental contracts and they had virtually no footprint in the private sector.
Problem 2:
SEA wanted to differentiate its brand from competitors offering similar services within the region.
Alabama Media Group was approached with the goal of helping SEA grow private sector business with municipalities, airports, hospitals, education, etc. Through a discovery of needs, a 3-pronged strategy was developed:
- Create brand awareness and familiarity with target audiences
- Share insight and thought leadership
- Increase online presence
Solutions
Digital Display, Sponsored Content, SEM
Display
Before a private sector business – such as an international airport- can become a client of SEA, they must first know who they are and what they offer. Alabama Media Group worked with Sain Engineering to determine which niche audiences were most important to reach. In this case, it was Management/C-Level executives and Professionals.
Alabama Media Group’s audience segments take into account exclusive, first-party data (data collected by AL.com and affiliate local market groups), as well as third-party data (data collected from outside party sources).
To create brand awareness and show what SEA does to positively influence businesses, Alabama Media Group placed digital display ads in front of these key audiences, reaching business owners, VP’s, project managers, health care professionals, and others who could use SEA’s services.
Sponsored Content
To aid with brand familiarity and provide deeper insight into SEA, Alabama Media Group developed, created, and shared sponsored content articles. Like any good content marketing technique, sponsored content is meant to educate, engage, and inspire the people who will benefit from it most.
Alabama Media Group distributed articles sponsored by SEA to publisher sites featuring business, technology, and news. Regularly highlighting expertise and educating on energy efficiency positions Sain Engineering as the industry thought leader.
Search Engine Marketing
As more potential clients know who SEA is and the services they offer, it’s crucial that they can easily be found online.
Alabama Media Group’s on-staff experts planned, implemented and monitored pay-per-click advertising across Google, Yahoo! using the search industry’s leading search optimization platform.
Results
Alabama Media Group helped Sain Engineering Associates diversify their businesses in medical, transportation, education, industrial and commercial offices. The holistic marketing solutions resulted in:
Relationships Matter
Building partners for life
Client Testimonial
“We have been engaged by a number of new clients and when asked how they found SEA, they either reference an article on AL.com or searched for us on Google and clicked on a paid search ad. The articles validate our expertise and are an integral part in telling our story. This comprehensive strategy has helped us build brand awareness in new markets. This campaign has been an absolute success.”
Tony L. Halsey, PMP | Director, Marketing & Communications, Sain Engineering Associates, Inc.
Account Manager Testimonial
“Sain Engineering is great to work with. We collaborate, trust one another and celebrate successes together – it’s a true partnership!”
Kai Sowell | Account Manager
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