University of North Alabama
Digital Display and Extended Reach Impressions
16,696 highly targeted website visits from campaign
Case Study:
University of North Alabama
University of North Alabama is one of the leading Universities in the State of Alabama. However, they wanted to increase their market share in a few new markets. They began working with Alabama Media Group to increase brand recognition across several different areas in Alabama and Tennessee.
Solutions
Digital Display on AL.com & Extended Reach Impressions
Digital Display
The digital awareness campaign starts with sending University of North Alabama’s message to a strategically designed target audience of higher education intent located in Birmingham, Huntsville, Montgomery, Memphis and Nashville. These users are targeted with display ads on AL.com and re-messaged with display ads on the extended network.
To define our higher education intent audience, we take into account:
- Exclusive, first-party data (information collected by AL.com and affiliates that looks at what a user is reading, commenting on, and where they are located)
- We combine this with third-party data (information from outside data sources such as purchase behavior, household income, employment, etc.)
Results
Through constant monitoring, ongoing campaign optimization, and regular face-to-face meetings to discuss campaign performance and evolving short-term and long-term goals, Alabama Media Group was able to achieve the following:
Campaign Highlights:
Relationships Matter
Building partners for life
Client Testimonial
“I thoroughly enjoyed working with Alabama Media Group. Their attention to detail and willingness to explore different options was very refreshing for someone who’s worked with quite a few vendors. I was so impressed with their results and work, that I often recommend them to other peers in similar positions. Not only did they take the time to truly get to know us as their client, they were constantly working to make our campaign better. I know that we’ll continue to use Alabama Media Group because of this!”
Bryan Rachal | Director of Communications & Marketing, UNA
Account Manager Testimonial
“University of North Alabama is an excellent client. Their staff works with us, they are open to ideas, and are knowledgeable on what makes them different. It was joy seeing their enrollment rise and seeing the form fills come in each month. They are a treasure to the Florence community and to the State of Alabama. I look forward to many years of partnership with UNA. Go Lions!”
James Smart | Account Manager
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