Is Your Marketing Missing Something?


The more and more I talk to marketers and business owners the more I notice that they seem to be missing something in their marketing. In an increasingly fragmented media landscape, marketers are buying more segmented media, but they are often doing it without a big picture plan. Plan!? That’s right, marketers do lots of different things, but without a vision for how they all work together to drive consumers through the buying cycle, it is not a plan.

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