Mom & Pops Make a Comeback

The past decade has seen the rise of retail giants like Amazon, Walmart, and Target. These one-stop shops provide anything a shopper could need, creating competition for local mom and pop shops across the country. But don’t be fooled. Local small businesses are making a comeback. Read more

E-commerce and digital marketing set small businesses apart

In the age of online retail giants like Amazon and Wayfair, it can be difficult to set your business apart. Online shopping is on the rise (51% of Americans prefer shopping online!), making e-commerce and digital marketing more vital than ever. Read more

Why Storytelling Should Be Part of Your Strategy

Storytelling is one of the easiest ways to humanize your brand. Telling stories that are engaging, authentic, and relatable will help your brand resonate with audience members. Read more