audience_targeting

Digital Marketing Trends Part 2: Managed Programmatic Advertising

A Managed Approach to Programmatic Ad Buys

Today, a growing number of businesses place digital ad buys without even talking to a human. In fact, programmatic ad buys attributed to 59% of digital ad spend in 2015, according to eMarketer.

What is programmatic ad buying anyway? Read more

2016 trends

Digital Marketing Trends to Watch in 2016

Enhancing the customer experience at every touch point has rarely been more important so let’s begin with useful tips for a successful 2016.

Everyone Has a Story

The Evolution of Content Marketing

Welcome to 2016, Alabama. As we go full steam ahead into the new year, it’s important to look back at some of the stories and events that shaped our state’s history in 2015. Whether you’re a news buff or not, chances are you followed one or more of these news stories.