How to Build a Mobile-Centric Search Strategy

Of all Google searches performed, more than half come from a mobile device. Of those searches completed on mobile, 88% of them are “near me” searches. Creating a search strategy that revolves around mobile is the best way to reach your customers wherever they are, whenever they’re looking for something. Here are a few strategies that you need to implement into your marketing: Read more

How to Strategically Increase Your SEO: Part 2

In part one of this series, we discussed how to determine your SEO priorities based on what your customers are searching for. But there are many technical details that can make your SEO strategy successful as well.  Read more

How to Strategically Increase Your SEO: Part 1

Nearly everyone knows at this point that Search Engine Optimization (SEO) is a vital part of any business’ comprehensive marketing plan. But how do you score that coveted spot atop Google’s search results? How do you land in the “local pack,” the group of three businesses that sit at the top of a location-based search? Read more