As we have discussed in previous posts, your company brand is the perception potential job candidates hold for your company as an employer and should include three main components: your company’s culture, mission and values. One way to communicate you culture, mission and values is through video. Read more
The demand for video is higher than ever. In fact, 52% of marketing professionals across the globe feel that video is the type of content with the best ROI. With the younger demographic viewing video on a wider range of devices than ever before, 2018 will be an important year for brands to capitalize on video advertising to market
their products and services. Read more
Content Marketing is going to be as strong as ever in 2018 – but with a twist. Strong content principles still apply: targeted, compelling, relevant content written for each persona at each different stage of the buying cycle. Read more
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