YouTube Trueview: The Value of Skippable Ads

Imagine you just bought a 1920’s house, with all original plumbing. Bold move. Even bolder? Making the decision to re-plumb the house yourself. Naturally, you turn to the best Do-It-Yourself teacher you know: YouTube. After searching “how to re-plumb a house,” and scrolling through until you find a seemingly trustworthy plumber-looking person, you find a video of another Do-It-Yourselfer talking through his process when he re-plumbed his house last year. Before the second video you click on begins, a 15-second video appears from Joe’s Plumbing. After five seconds, a “Skip Ad” button appears; but Joe’s ad is relevant to you and he’s actually giving you some good tips, so you choose to watch the entire video.

That is TrueView:
YouTube’s video ad product that empowers consumers to consciously choose to watch the ads they’re curious about. Read more

Starting With the End in Mind: Is Your Website Converting Customers?

Digital marketing in today’s world can prove to be challenging, and at times, painfully frustrating. From new trends that are born daily to algorithm changes that threaten “mobilegeddon,” staying on top of all of the moving pieces and best practices in digital marketing is a problem that most business owners and marketers constantly face when planning their digital strategy. Read more

Convince Your Boss: This Is Alabama Young Professionals Summit

Of course you want to attend the This is Alabama Alabama Young Professionals Summit. That’s not a question. But convincing your boss to let you miss a full day of work and pick up the tab? You’ll need to make a compelling case for that.

But don’t worry, we’ve got your back. We want to make it as easy as possible for you.  After they understand the return on investment from your attendance, the real question will be, how can they afford to NOT let you go?

Use these talking points with your boss to make a compelling case for why you need to attend the This Is Alabama Young Professionals Summit.


4 benefits of attending:

Connect with Alabama’s best. When you step foot into the Summit, you’ll be joined together with the young leaders, innovators and change-makers of Alabama. There’s a big world out there outside of your office and your industry, and by connecting with the best of the best, you’ll have the opportunity to swap ideas, perspectives and strategies.

Share your voice. The YP Summit is Alabama’s biggest stage for young professionals like yourself to share and talk through the issues and questions that are important to you and the state. If there ever was a time and place to let your voice be heard and engage in dynamic discussion among your peers, it’s here.

Learn from successful companies and colleagues. If you’re looking for an event that’s just about swapping business cards and getting freebies, this isn’t it. We’ll have speakers and panelists covering multiple topics imperative to today’s young professionals. These sessions will help you to expand your knowledge, think more strategically, and acquire new perspectives and strategies that you can immediately execute in your workplace.

Build relationships. This year’s YP summit will be jam-packed with potential clients, mentors and vendors. Equip yourself with the knowledge about today’s newest workplace technologies, marketing strategies and best practices. Trust us, these are the kind of people you want in your professional corner.

So, schedule some time with your boss today and use these talking points to sell him or her on your participation. Good luck!