When it comes to travel, consumers quite literally have the world at their fingertips. However, navigating unlimited options can be complicated, giving travel marketers the opportunity to influence decision makers at multiple points on their journey from dreaming to discovering. Read more
Alabama’s first millennials study is currently underway with an expected 2,000 participants being polled through a survey conducted by Alabama Media Group. The survey and its results are aimed at helping Alabama businesses better understand the millennial workforce. Results will be revealed at the AL.com Alabama Young Professionals Summit July 15 in Birmingham. For more information about the Summit agenda, go to alabamaypsummit.com. Take the survey here. Read more
According to Borrell Associates, online political advertising will surpass $1 billion in 2016, over six times that of the previous presidential election. In an age when the power of TV and other traditional media is dwindling, digital advertising channels like native advertising can help a political campaign group spread its’ message to a specific voter audience. Read more
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