Content marketing: What does it mean? Who uses it? For what?
According to the Content Marketing Institute, the term can be defined as “a strategic marketing approach focused on creating and and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience – and, ultimately, to drive profitable customer action.” Read more
This post has been updated since its original publication date.
College football is life in Alabama. The state is home to two powerhouse teams, and one of the most inevitable questions you’ll be asked here is “Alabama or Auburn?”
A Nielsen report states Alabama, specifically the Birmingham area, has the highest concentration of football fans in the entire country- a whopping 70% of Birmingham-area residents self-identify as avid football fans! Read more
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