As the nature of work evolves, two sectors are experiencing ever-increasing difficulty finding skilled talent to fill their job openings: Tech and Trades. Digital advancements have created an extraordinary amount of high tech opportunities – in fact, more opportunities than there are workers. Decades spent pushing students away from vocational schools and towards four-year universities have dried up the skilled trades pipeline, even though there is still much work to be done. Read more
In previous years, our annual trends e-book has included digital channels like search, display, video and voice. But what’s been made clear to us throughout 2019 is the 2020 marketing landscape will be dominated by social. Leaders like Facebook, Twitter, Instagram, Snapchat and YouTube have grown far beyond connecting friends and followers. These platforms are becoming the go-to source for news, entertainment, “TV” viewing and delivery of branded and advertising content. Read more
In today’s fast-paced digital climate, businesses have more options to market to their consumers than ever before. 78% of companies believe multi-channel marketing is important, but more than half (51 percent) feel they are falling short. Combining traditional marketing channels with digital platforms will multiply your small business’ reach with an ever-expanding array of opportunities. Here’s a high-level view of both traditional and new media that make a up a healthy marketing mix.
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