Attention, marketers! Buckle up, because we’re about to journey through a significant shift in the LinkedIn advertising landscape. As of February 29, 2024, our faithful friend, Lookalike Audiences, will sunset. But fear not… this isn’t a dead end, but rather, it’s an exciting detour leading us to even more powerful targeting opportunities.

So Long, Lookalikes. Hello, Hypertargeting Heroes…

While Lookalike Audiences served us well by expanding our audiences, their departure paves the way for two new targeting tools: Read more