How to Build a Mobile-Centric Search Strategy

Of all Google searches performed, more than half come from a mobile device. Of those searches completed on mobile, 88% of them are “near me” searches. Creating a search strategy that revolves around mobile is the best way to reach your customers wherever they are, whenever they’re looking for something. Here are a few strategies that you need to implement into your marketing: Read more

The Art of Storytelling: Connecting with your Online Audience

No matter how hard people try, effective communication is often a huge struggle. The effects of this can lead to lost business opportunity, broken relationships, even injury or death. Not communicating well is a really big deal; so how do we get better? A great place to start is by better understanding how to tell our stories. Read more