Gen Z’s buying power is astonishing – a report estimates that it has reached almost $100 billion with annual earnings of almost $153 billion. Factor in their influence on Gen X’s family purchases and household spending and you get some truly interesting insights: 85% of Gen X’ers report consulting their Gen Z kids during the research phase while 91% consult their kids at the point of purchase. It’s safe to say it’s time for brands to invest in understanding the impact of this generation. This infographic breaks down more Gen Z shopping trends uncovered from our own survey.
Trade shows have proven to be invaluable from a business perspective because you have the opportunity to connect face-to-face with industry leaders, and perhaps the most important, potential drivers for your fleet. Huge trucking shows such as MATS can be super overwhelming and unless you have a strategic plan of how you will engage potential drivers, it’s easy to miss opportunities. Here’s a rundown of how recruiters can optimize their time at trucking shows. Read more
Gen Z is quickly becoming known as the financially conservative generation as approximately 60% currently have a savings account.
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