advertisements that play just before the video we are actually intending to watch. We anxiously hover over the “skip in 5 seconds” link, impatiently waiting for an opportunity to bypass the ad. But every now and then, something intrigues us, captures our attention, and we find ourselves glaring intently at our laptops, casting an unexpected smile at our tablets or sharing a chuckle with our mobile devices. That’s the power of pre-roll video, capturing your attention when you least expect it and creating a memorable experience.
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