Enrollment Marketing in the Pandemic

As the world experiences a large scale shutdown as a result of the COVID-19 pandemic, college officials are left scratching their heads. How can colleges, who have traditionally relied on word-of-mouth and direct sales via campus tours, possibly expect to recruit students in a time like this? Read more

What is a Nontraditional Student?

Nearly 74% of American undergraduate college students are considered ‘nontraditional’, but what exactly does that mean? Read more

The Journey to Traditional College Enrollment

The Journey to Traditional College Enrollment is a process that begins as early as a student’s eighth grade year. Many students and parents start researching post-secondary education options by the time they enter high school and that’s when colleges, universities and vocational schools need to start marketing to capture their attention. Read more