Digital privacy has been a hot topic for some time, and for the first-time tech leaders are making changes that could disrupt digital advertising for marketers across. The first big changes to hit the advertising world come from Tim Cook’s Apple. Cook has always been a proponent of giving users more control of their personal data. But new changes coming to iOS 14 in April or May of this year could significantly impact marketers’ ability to target users on iOS devices and track the effectiveness of that advertising. Read more
Every business collects some data about their customers. Some have very sophisticated databases with names, addresses and purchase histories, but for most businesses, there’s not much more than an email list for customers and prospects. Regardless of their sophistication, your business can learn a lot about your customers and prospects from these databases. Read more
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