In today’s ever-expanding digital economy, it seems that reaching consumers is easier than ever. Nearly everyone has a smartphone or a laptop, both of which connect businesses and consumers through the internet. The conditions for effective digital advertising are almost too perfect, so why are some companies failing to successfully promote content?

It all comes down to one thing: distribution. Most companies maintain consumer engagement through blogging and a constant flow of new content on their websites. This has been shown to improve websites’ success in search engines. Blogs can encourage audiences to explore other parts of the website and potentially purchase products and services. However, content creation alone is not enough to increase traffic. Promotional blogging requires strategic distribution. Read more