2018 Digital Marketing Trends: What’s Next for Digital Display

/in , , /by

Where did all the cookies go?

Since the mid 90’s, using cookies to target audiences has been a staple in online advertising. As you kick off your New Year’s resolutions, not only will your diet see fewer cookies, but so will your advertising. While the nature of cookies and how they’re used is changing, marketers will still be able to put your brand in front of the right audience – with more accuracy and better results than ever before. Read more

Location-Based Mobile Advertising 101

/in , , /by

You’re scrolling through Facebook at your favorite restaurant in town when you see an ad for the ice cream shop down the street. Do you think it’s just a coincidence? Think again. This is something marketers call location-based mobile advertising, or hypertargeting. Read more

Smarter, not Harder, Higher Education Marketing

/in , , /by

Colleges spend a lot of money to reach prospective students, but most of their efforts miss the mark. Why?

A limited understanding of student data hinders schools’ ability to target effectively.

To effectively marketing to students, first gather all that you know about your current and former students, and use information and insight to inform your marketing plan for prospective students.

Read more