The holiday shopping season is upon us and Americans are expected to spend $655.8 billion this year, a 3.6% forecasted increase from 2015. We surveyed over 1,000 Alabamians to find out their shopping habits and preferences this holiday season.
Here are some of the insights we discovered that hopefully will influence your marketing plans this season. Read more
In today’s fast-paced digital climate, businesses have more options to market to their consumers than ever before. 78% of companies believe multi-channel marketing is important, but more than half (51 percent) feel they are falling short. Combining traditional marketing channels with digital platforms will multiply your small business’ reach with an ever-expanding array of opportunities. Here’s a high-level view of both traditional and new media that make a up a healthy marketing mix.
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What is your brand? Your company projects an impression to your audience, whether you are aware of it or not. Your company brand is the perception potential job candidates hold for your company as an employer and should include three main components: your company’s culture, mission and values.
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