Evolution of Content Marketing: FREE e-book download

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You’ve heard about the increasing popularity and attention surrounding Content Marketing and Sponsored Content. More and more businesses are asking themselves: “To Sponsor or not to Sponsor Content.” So why?

Download our  informational e-book, where we review what content marketing is exactly: how it has evolved, why its matters to so many businesses, the importance of having a strategy, and how to integrate it into your current advertising efforts.

Download the Evolution of Content Marketing e-book here.

Digital Marketing Trends Part 5: Measuring Your Marketing

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There is an old saying in business, “Half of my advertising is working. I just don’t know which half.” The big challenge for most organizations is figuring out if and the effectiveness of marketing spend.  In 2016, all of the tools needed to properly track and measure marketing initiative are readily available. Better understanding of ad performance will prevent wasted time, effort, and money, and provide insight into how to reach more customers and convert them to your customers. Read more

Digital Marketing Trends Part 4: The Search Marketing Landscape

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8 Search Marketing Trends That Will Shape the Digital Landscape of Alabama

Search marketing, the process of gaining visibility from search engines through both paid and unpaid efforts, is staged for tremendous growth and evolution in 2016. According to eMarketer, spending on paid search is projected to increase more than 10% from 2015 meaning that businesses and marketers will spend 28.4 million dollars in paid search advertising. The primary reason this medium continues to demand its share of advertising dollars is because of its ever evolving capabilities. Looking forward to 2016, here are 8 trends that will impact this evolution. Read more