And the Crowd Goes Wild – Associating Sports Fandom with Brand Loyalty

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When I was growing up, I never saw a bag of Golden Flake potato chips that I didn’t think about Paul “Bear” Bryant eating them in commercials.

Today, my child isn’t used to seeing Nick Saban unless there are AT&T logos behind him, and a Coca Cola on his podium.

Being associated with supporting your community’s local sports teams – whether little league, college, high school, or pro – well, that’s the “Halo Effect”. Read more

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Old School Meets New School: Teaching My Boss How to Use Snapchat

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Written by guest blogger Claudia Watkins, a marketing and economics major at The University of Alabama and aspiring business mogulette

It’s not often that my boss does not know how to accomplish something on his own, so when he asked me to teach him how to set up, and operate a Snapchat account, I knew it was my chance to shine. I like to think that the future of our social media campaign was, in that moment, resting in my hands. Read more