Paid Search.  Search Engine Marketing.  Pay Per Click.  Google Ad Words.  WHATEVER the heck you call it, getting customers to your site can be a nightmare.

Perhaps you and your team have tried it yourselves.  Spent hours pouring over YouTube videos, studying Google AdWords instructions and staying tuned in to the latest algorithm changes.  NOTHING.

Maybe you’ve even outsourced it – had someone else deal with it who promises you a ton of clicks – and been heavily disappointed at the lack of new client activity.

So, you and your staff – you’re no digital experts and don’t even have time to be.  But it’s sincerely hard to know who to trust to manage this for you, because EVERYONE promises results.  What you need to do is choose several vendors who do paid search, and INTERVIEW THEM.  And, in that spirit, I’m going to give you my recommendation for the top 3 things you should ask every search vendor you interview Read more