We are connected to the world more than ever before, and social media is largely responsible. According to Pew Research Center, nearly 70% of U.S. adults use social media. Such widespread use further solidifies its value as a powerful marketing tool.

Marketers wanting to implement social media marketing strategies need to be familiar with the two different types of social media: organic and paid. Each type has its advantages, and knowing when to use each could make a significant difference in user engagement. Read more