Another holiday season has come and gone, but that doesn’t mean customer engagement should be gone as well. For retailers, the immediate post-holiday season is filled with merchandise markdowns, returns, and the pulling-back of spending by consumers. Read more
Where did all the cookies go?
Since the mid 90’s, using cookies to target audiences has been a staple in online advertising. As you kick off your New Year’s resolutions, not only will your diet see fewer cookies, but so will your advertising. While the nature of cookies and how they’re used is changing, marketers will still be able to put your brand in front of the right audience – with more accuracy and better results than ever before. Read more
