The Importance of Branding – How it works and Why it Matters, part 1
One of the push backs Alabama Media Group hears from a variety of our marketing clients is about them not wanting to invest in branding tactics.
“Branding is only something companies like Nike and McDonald’s do.”
“Branding is too nebulous. I only care about conversions!”
“You are recording a quote of mine about branding for an article you’re writing, aren’t you?”
I’ve heard variations of these hundreds of times. Read more