And the Crowd Goes Wild – Associating Sports Fandom with Brand Loyalty

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When I was growing up, I never saw a bag of Golden Flake potato chips that I didn’t think about Paul “Bear” Bryant eating them in commercials.

Today, my child isn’t used to seeing Nick Saban unless there are AT&T logos behind him, and a Coca Cola on his podium.

Being associated with supporting your community’s local sports teams – whether little league, college, high school, or pro – well, that’s the “Halo Effect”. Read more

What is your story?

The Art of Storytelling: Connecting with Your Audience Online

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No matter how hard people try, effective communication is often a huge struggle. The effects of this can lead to lost business opportunity, broken relationships, even injury or death. Not communicating well is a really big deal; so how do we get better? Read more