Choosing a college can be an intimidating process, with many factors and motivators. The key to successful marketing for your school is understanding how prospective students will make their final decision. Read more
Colleges spend a lot of money to reach prospective students, but most of their efforts miss the mark. Why?
A limited understanding of student data hinders schools’ ability to target effectively.
To effectively marketing to students, first gather all that you know about your current and former students, and use information and insight to inform your marketing plan for prospective students.
Written by guest blogger Claudia Watkins, a marketing and economics major at The University of Alabama and aspiring business mogulette
It’s not often that my boss does not know how to accomplish something on his own, so when he asked me to teach him how to set up, and operate a Snapchat account, I knew it was my chance to shine. I like to think that the future of our social media campaign was, in that moment, resting in my hands. Read more
