Gen Z Recruitment Trends

By 2020, Gen Z will account for 20% of the workforce. This infographic breaks down some Gen Z recruitment trends uncovered from our own survey.

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Gen Z Auto Trends

A wide majority of Gen Z does not own a vehicle, but that could simply be because many have not reached driving age yet. This infographic breaks down more Gen Z auto trends. Read more

Marketing to Gen Z & Their Gen X Parents

Gen Z is now the single largest population segment at 26% of the U.S. total. As natives of the digital world we live in, they expect businesses and brands to have an online presence on social media and beyond. They are hard working, cost-conscious and inclusive, and their Gen X parents are heavily influenced by their thoughts and beliefs. Read more