Digital Marketing Trends Part 5: Measuring Your Marketing
There is an old saying in business, “Half of my advertising is working. I just don’t know which half.” The big challenge for most organizations is figuring out if and the effectiveness of marketing spend. In 2016, all of the tools needed to properly track and measure marketing initiative are readily available. Better understanding of ad performance will prevent wasted time, effort, and money, and provide insight into how to reach more customers and convert them to your customers. Read more