We had the pleasure of exploring that very question with local marketers in three cities across Alabama with our “Mastering Marketing in the Moment” seminar in partnership with Google’s Matt Targett.
Alabama Media Group’s own Kyle Stichtenoth and Kelly Calderone presented alongside Matt Targett to talk through some of today’s challenges in marketing: Read more
Join Alabama Media Group for a powerful marketing seminar designed to help you position your brand online. You will hear from several experts including Matt Targett, strategist for Google. Learn key takeaways that will allow you to better influence purchase decisions in today’s fragmented digital landscape.
Register today! Read more
8 Search Marketing Trends That Will Shape the Digital Landscape of Alabama
Search marketing, the process of gaining visibility from search engines through both paid and unpaid efforts, is staged for tremendous growth and evolution in 2016. According to eMarketer, spending on paid search is projected to increase more than 10% from 2015 meaning that businesses and marketers will spend 28.4 million dollars in paid search advertising. The primary reason this medium continues to demand its share of advertising dollars is because of its ever evolving capabilities. Looking forward to 2016, here are 8 trends that will impact this evolution. Read more
