Webinar: Converting digital marketing dollars to sales

We had the pleasure of exploring that very question with local marketers in three cities across Alabama with our “Mastering Marketing in the Moment” seminar in partnership with Google’s Matt Targett.

Alabama Media Group’s own Kyle Stichtenoth and Kelly Calderone presented alongside Matt Targett to talk through some of today’s challenges in marketing:

● Messaging in the Moment: The Art of Storytelling
● How Micro-Moments Are Influencing the Path to Purchase
● Metrics in the Moment: How to Measure Conversions

With the goal of helping businesses learn how to position their brand online and grow their customer base, the seminar provoked quality discussion among presenters and the audience on what it really takes to turn marketing dollars into sales.

For those who were unable to attend the seminar, don’t worry! We’ve compiled the presentations into webinar sessions so you can learn everything attendees did.

If you did attend and would just like a refresher on the knowledge that was shared, this webinar is for you too. We’re all about making each other smarter; if you know someone who could benefit from this webinar presentation – pass it on! #SharingIsCaring

Interested in future events? Connect with us on LinkedIn, Facebook & Twitter to stay up to date on what’s coming next. You can also follow us here on our blog for more marketing tips and event announcements.