5 Keys to Marketing Your Hospital’s Critical Service Lines

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The passage of the Affordable Care Act (ACA) in 2010 changed everything for hospital strategic planning. Organizations which previously counted on being jacks-of-all-trades for their communities were suddenly faced with the urgent need to shift from offering generalized to specialized patient care services. In such an environment, it’s essential that hospitals find a way to effectively market their critical service lines, and the five keys covered here can help you do that.

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Why Nurses Become Nurses

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The nursing profession may be one of the most difficult and varied in the medical field. National surveys have shown that nursing can be both a physically grueling and mentally stressful job that literally has life and death consequences no matter the level of licensure or area of care. Read more

How to Use Local Data to Develop an Effective Consumer-Directed Marketing Strategy

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Big data in its various forms is a key ingredient to success in today’s business world—which is why using data effectively is essential to optimizing marketing efforts. With the plethora of digital applications in use today, gathering and analyzing data to inform marketing strategies and improve ROI has become an essential approach that can benefit physician practices of any size—including yours. The following key principles will help you do it. Read more