How to Write Nursing Job Ads That Attract Qualified Nurses

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During a competitive job market, it can be challenging for employers to find qualified, quality nurses to join their teams. However, one of the best ways to attract your target nurses is through nursing job ads.

Posting advertisements for open nursing jobs is only effective if the job posting is well-written. You will need to know the best language for reaching your dream nurses. You’ll also need to understand how to structure a job description for maximum responses.

How Do You Write the Best Job Description for a Nurse?

The job description should have a clear title and an enticing headline. It must also provide the details nurses care about most when looking for a job.

A good nursing job description template follows this structure:

  • Job title
  • Headline
  • What type of candidate you’re searching for
  • Short company description
  • Job responsibilities
  • Salary/pay and benefits

Here are some tips to guide you further.

Be Smart with Your Keywords

You will need to optimize your nursing job ad to target the keywords and phrases nurses use to find your opportunity. If a posting does not contain appropriate keywords, it won’t reach the right people or encourage them to click.

So, think about what a prospective nurse candidate will put into Google to search for your job. Also, think about what will catch their eye in a job ad.

Another tip is to mention which certifications or degrees — such as board-certified or BSN — you’d like in the ideal candidate. Include it in the job title because search engines will often use this information.

Talk to Your Best Talent

Positive company culture has become more critical than ever for candidates. According to a LinkedIn Mission & Culture Survey, over 77% of adults will evaluate a company’s culture before applying for a job with them.

Speak to this side of nurses’ needs by talking to the people who make up your best culture. Speak with your best employees, and ask them what they love about working with you. Include these insights in your job posting.

Stay Honest About Salary, Benefits, and Responsibilities

It’s easy to oversell or leave out critical job details when you’re trying to attract the best candidates. However, it always pays to be upfront and honest from the start.

Listing the job actual salary (or salary range) will lead to more clicks and applications. Mentioning benefits or perks you offer will show nurses how you take care of your staff, which feeds into what we said about culture above.

Also, be as straightforward as possible about what the job entails. The nursing burnout rate is high, so candidates will want honest details about what’s expected of them.

Your job posting should be easy to read and understand, including items like:

  • Salary
  • Benefits, such as health insurance bonuses, 401K, and child care
  • Distinctive perks you offer
  • Job duties
  • What your culture is like
  • Anything that makes the job unique
  • What patient population you serve

It’s wise to have your HR department speak with one or more hired nurses at your company. They can provide insight into what is required of them and what’s involved in a typical day.

Provide Exciting Details About the Position

There are more open positions than job seekers right now, so candidates have the chance to be picky. That means you’ll need to look for ways to stand out in your job postings.

Try to mention job aspects that are exciting or different compared to other similar positions. Maybe you can brag about your technology, new facility, or a revolutionary program. Consider what’s in it for the nurse and why they’ll care.

AMG Recruitment helps companies attract and recruit their best candidates, providing a continuous stream of direct leads. Learn more here about how our recruitment services reach nurses.